Below, find three sample campaigns for your use in modeling your campaign. Advertisers will use their campaign to explain what the product is and why it is worthy of being considered for review. Be as general or as specific as your needs dictate.
Campaign Description: EverFast, known best as the foremost mobile app for marathon runners, is launching a new version in October. The version 2.0 will offer enhanced capabilities including stopwatch and access to results from over 100 marathons worldwide.
Reviewer Qualifications: EverFast is looking for influencers who have run in at least one marathon or have an interest in following marathons. To be considered, influencers must currently use a smartphone. EverFast is looking for influencers who will write blog reviews or who will post a review on Facebook. EverFast will provide a free download, value $4.99 to accepted influencers.
Campaign Description: I have created a new line to my handbag collection which is currently available only online. Each bag, created individually, is a work of art.
Reviewer Qualifications: I am looking for fifteen female bloggers ages 30+ who love artistically made accessories. Ideally, bloggers after having seen and used the bag will vlog their reviews. Each accepted influencer will be shipped a handbag from my new line which they may keep. Value: $350.00
Campaign Description: XYZ Cola has developed a great new flavor marrying the best of its original cola with its natural orange soda, to create Burst. Burst comes in low calorie and caffeine-free versions, and will not be in stores until December.
Reviewer Qualifications: The ideal influencers are bloggers (200+ followers) or are influential on Facebook with a minimum of 500 friends. Influencers should be 18-45 years of age, male or female and drink soda. Each of the 100 influencers will be sent samples of Burst in the version of their choice, plus a $50.00 XYZ Cola gift card.